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VERAXA Biotech (NASDAQ: VRXA) Initiates Cell Line Development for Lead BiTAC Cancer Therapy Program

VERAXA Biotech (NASDAQ: VRXA) announced the initiation of cell line development for its lead BiTAC(R) T-cell engager (“BiTAC-TCE”) program through a collaboration with ATUM, which will apply its Leap-In Transposase(R) technology to generate stable clonal cell lines supporting IND/CTA-enabling activities and future clinical development. The collaboration follows encouraging preclinical data presented at the 2026 American Association for […]

Greenland Energy (NASDAQ: GLND) Targets Untapped Potential of Jameson Land Basin

Greenland Energy (NASDAQ: GLND) is advancing a significant opportunity in Greenland’s Jameson Land Basin, one of the world’s largest remaining underexplored onshore hydrocarbon regions spanning more than 8,400 square kilometers. Under an agreement with 80 Mile, Greenland Energy will fully fund a two-well drilling program planned for the second half of 2026, earning a 70% interest […]

Bora Pharmaceuticals Completes Acquisition of MacroGenics’ Rockville Manufacturing Operations

Transaction Valued at $122.5M Establishes 20,000-Liter US Biologics Drug Substance Manufacturing Platform, Covering Development through Commercial Supply

TAIPEI, TAIWAN -  Media OutReach Newswire - 2 July 2026 - Bora Pharmaceuticals Co., Ltd. ("Bora" or "Bora Group"; TWSE: 6472; OTCQX: BORAY) today announced the completion of its acquisition of the GMP manufacturing operations of MacroGenics, Inc. (NASDAQ: MGNX) including its biologics drug substance facility in Rockville, Maryland and an associated warehousing center in Frederick, Maryland, for total consideration of US $122.5 million through its wholly owned subsidiary Bora Biologics USA, LLC.. Upon closing, Bora signed a long-term CDMO Service Agreement with MacroGenics. 
  With the close of the transaction, Bora Group's biologics CDMO franchise, Bora Biologics, now operates 20,000 liters of single-use bioreactor (SUB) drug substance manufacturing capacity across two active US sites: Rockville, Maryland and San Diego, California, and one development facility in Zhubei, Taiwan. 
  "This acquisition establishes a US biologics manufacturing platform that sponsors can depend on, from development through licensed commercial supply," said Bobby Sheng, Chairman and CEO of Bora Group. "As regulatory and supply chain dynamics continue to evolve, we expect biotech and pharmaceutical companies to increasingly seek manufacturing partners with US-based, inspection-proven infrastructure. Bora Biologics is designed to meet that need, offering a fully integrated, end-to-end biologics platform spanning drug substance and drug product capabilities." 
  With the addition of the Rockville facility, Bora Biologics supports more than 4 active commercial programs, with more than 120 completed GMP batches and supply into multiple global markets including the US, EU, Japan, Canada and the UK with fully integrated QC and analytical capabilities. 
  Across its US network, Bora Biologics has completed five FDA inspections, including two at Rockville and one PMDA review in 2025, with clean results at both sites. The combined platform has supported more than 33 biologics and 15 biosimilars, establishing a manufacturing base for biotech and pharmaceutical companies with reduced offshore dependency and domestically anchored infrastructure. 
  Bora Group intends to integrate its US drug substance (DS) capabilities with its existing sterile drug product (DP) capabilities over the next 12 to 18 months, offering a seamless, fully integrated development-through-commercial biologics solution. 
  
Hashtag: #BoraPharmaceuticals
The issuer is solely responsible for the content of this announcement.

About Bora
Founded in 2007, Bora Pharmaceuticals ("Bora" or "the Company", 6472.TW and BORAY.OTCQX) is a leading pharmaceutical services company with a vision and goal of "Contributing to Better Health All Over the World". Operating under a "Dual Engine" model that integrates CDMO and commercial expertise, we empower pharmaceutical and biotech partners to optimize product development, accelerate launches, and scale supply to meet global patient needs. At the same time, we actively broaden R&D and sales infrastructure, focusing on niche and rare disease markets to improve patients' quality of life. 
  By investing in talent, infrastructure, and biologics expansion, Bora continues to transform operations and achieve sustainable growth. Committed to making success "certain," Bora sets new standards in the pharmaceutical and CDMO industries. 
  For more, please visit: 
 https://www.bora-corp.com 
 https://www.boracdmo.com 
  Disclaimer:  
 This document and the accompanying information may contain forward-looking statements. All statements regarding the company's future business operations, potential events, and prospects (including but not limited to forecasts, targets, estimates, and operational plans) are considered forward-looking statements unless they refer to factual occurrences. Forward-looking statements are subject to various factors and uncertainties that may cause significant differences from actual results, including but not limited to price fluctuations, actual demand, exchange rate variations, market share, competitive conditions, changes in the legal, financial, and regulatory framework, international economic and financial market conditions, political risks, cost estimates, and other risks and variables beyond the company's control. These forward-looking statements are based on current predictions and assessments, and the company disclaims any responsibility for future updates.

AITO Retains Top Position in Interbrand’s Luxury NEV Ranking in China for Second Consecutive Year

Consecutive recognition from Interbrand and Brand Finance affirms AITO’s growing brand strength and global standing in the luxury automotive sector CHONGQING, CHINA, 1 JUL 2026 – AITO, the luxury intelligent new energy vehicle (NEV) brand under SERES, has been recognized 12th overall among 60 distinguished brands in the 2025 Brand Momentum Ranking, published by world-renowned […]

XTransfer Returns to the Summer Davos Forum

SMEs Serve as a “Buffer” for Globalisation

   HONG KONG SAR -    Media OutReach Newswire - 2 July 2026 -    XTransfer, the World's Leading B2B Cross-Border Trade Payment Platform, attended the    World Economic Forum's 17th Annual Meeting of the New Champions (Summer Davos) in Dalian. Marking a new milestone,    XTransfer has officially become an Institutional Member of the World Economic Forum and is the only institutional member from China's B2B cross-border payments sector. Moving from participant to co-builder, XTransfer joined political and business leaders to discuss transformation in international trade and digital finance.   
   
       
 At the forum,  Bill Deng, XTransfer Founder and CEO, delivered a keynote in the session  "China Platforms Go Global". He described how Chinese e-commerce platforms have evolved from domestic "digital disruptors" to global "rule reshapers" and outlined key obstacles in cross-border payments, including compliance demands, geopolitics, and varying regulatory regimes.  Deng noted that while deglobalization and geopolitical risks can weigh heavily on large enterprises, SMEs tend to be more resilient due to light-asset models and their ability to enter or exit markets quickly. In a fragmented global economy, SMEs can adapt faster, form new connections, and act as a "buffer" that supports stability and deeper global integration. 
  Deng was also invited to attend a closed-door meeting between Chinese Premier Li Qiang and business representatives, as well as multiple closed-door strategic discussions in the financial sector, where views were exchanged on payment risk management, international cooperation, and trends in Chinese companies expanding overseas. 
  Deng shared, "China's expansion is moving from  'trade going global' toward  'ecosystem going global' spanning manufacturing, brands, culture, and financial services, with SMEs playing a central role."  He added that emerging markets are becoming new growth hotspots and urged businesses to leverage supply-chain strengths and move early into markets with strong demand and relatively limited competition. 
  Deng also shared that XTransfer has grown rapidly in recent years, with over 890,000 registered customers, partnerships with more than 170 financial institutions and provides services across 200+ countries and regions. In 2025, the platform processed over US$60 billion TPV, becoming the world's largest B2B cross-border trade payment platform. 
  He emphasised that risk control and compliance are the toughest challenges for cross-border payments. XTransfer's self-developed LLM, TradePilot, has helped keep the fraud rate at 0.003%, among the industry's lowest, enabling SMEs to transact safely, efficiently, and compliantly in global expansion. 
 Hashtag: #XTransfer #summerdavos #WEF #CrossborderPayment

https://www.xtransfer.com
https://www.linkedin.com/company/xtransfer.cn
The issuer is solely responsible for the content of this announcement.

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Why VERAXA Biotech (NASDAQ: VRXA) Shareholders Should Pay Serious Attention to Antibody Therapeutics Sector Deals

Biotechnology investors often focus on clinical milestones, regulatory approvals, and commercial launches. Yet in antibody therapeutics, some of the largest value-creating events occur much earlier. Strategic licensing agreements, research collaborations, and acquisitions, have become important catalysts for companies developing differentiated technology platforms, and have resulted in significant market value shifts. That trend has been particularly […]

Beeline Holdings (NASDAQ: BLNE) Completes MagicBlocks Acquisition

Beeline Holdings (NASDAQ: BLNE) announced the completion of its acquisition of artificial intelligence company MagicBlocks, whose technology powers the company’s proprietary AI agent, Bob, and supports automation across its mortgage origination and title operations. The company said full ownership of the technology is expected to accelerate AI-driven automation, reduce production costs and improve the speed and consistency of the borrower experience. […]

Quantum BioPharma (NASDAQ: QNTM) (CSE: QNTM) Showcases Unique MS Drug Candidate, Growth Strategy During Executive Podcast

This article has been disseminated on behalf of Quantum BioPharma Ltd. and may include paid advertising. Executive thought leadership has become an increasingly important component of corporate communications, particularly in highly specialized industries such as biotechnology. Through podcasts, interviews and other educational forums, company leaders can explain complex technologies, discuss development strategies and provide context that is […]

Datavault AI (NASDAQ: DVLT) Plans Strategic Minerals Platform With Patriot Strategic Metals

Datavault AI (NASDAQ: DVLT) announced a proposed strategic partnership with Patriot Strategic Metals LLC to jointly develop the Strategic Materials Acquisition Platform, an institutional digital infrastructure platform designed to support the financing, tokenization, settlement and lifecycle management of strategic mineral assets. The companies said the platform would combine Patriot Strategic Metals’ strategic metals operations with Datavault […]

Cardio Diagnostics Holdings (NASDAQ: CDIO) Showcases Precision Cardiovascular Solutions for Employers, Health Plans

Cardio Diagnostics Holdings (NASDAQ: CDIO) is a precision cardiovascular medicine company leveraging epigenetics, genetics and artificial intelligence. The company discussed innovative approaches to cardiovascular disease prevention, risk assessment and cost management at multiple national benefits conferences this month. Cardio’s presentations highlight how advanced cardiovascular risk assessment and detection tools can support both improved health outcomes and more […]

HeartBeam (NASDAQ: BEAT) Advances Modern Cardiac Care, Expanding Use of ECG Data Outside of the Hospital

Cardiac monitoring is evolving beyond the routine detection of abnormal heart rhythms toward a future where patients and physicians receive timely actionable insights that can guide clinical decisions outside of a healthcare facility. As healthcare increasingly emphasizes earlier intervention and more personalized care,&#160;HeartBeam (NASDAQ: BEAT)&#160; is developing technologies designed to transform where and how cardiac [&#8230;]

Growing Interest From Cryptocurrency Holders Fuels Engagement Across the XRPPower Ecosystem

ROMFORD, England — July 1, 2026 — As the global digital asset industry moves beyond speculative trading, cryptocurrency holders are increasingly exploring platforms that combine blockchain infrastructure with practical technology applications. Against this backdrop, XRPPower, operated by XRP RIPPLE LTD, says it is seeing continued engagement from users seeking AI-powered digital services within an integrated […]

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#LUXMyWill: Beauty Brand LUX Turns "#BuryMeInThis" From Social Media Trend Into Legal Declaration

SINGAPORE -  Media OutReach Newswire - 1 July 2026 - Global beauty brand LUX, in collaboration with VML Singapore, has launched #LUXMyWill — an initiative that transforms one of social media's most talked-about beauty trends into a formal, lasting declaration of personal style. 
       
 Over the past year, women across TikTok and Instagram have embraced hashtags such as #BuryMeInThis - a viral expression of ultimate obsession, where users name the look they would want to be remembered in. What began as playful, dramatic content quickly evolved into a cultural signal: a new generation of women declaring that they are not dressing for occasions - they are the occasion. 
  LUX recognised the deeper meaning behind the trend and partnered with legal experts to give it permanence. #LUXMyWill enables women to turn a fleeting social post into a formally recognised personal style wish - one that can be witnessed, documented and preserved. 
  The initiative invites women to declare their chosen look on camera and tag someone they trust to honour it. Legal specialists worked alongside the brand to define what gives such a declaration standing, and to create simple, accessible content explaining the process. Selected participants also received a LUX My Will box, designed to preserve their chosen outfit alongside their recorded declaration. 
  "Beauty has always been a powerful form of self-expression. Today, women are taking that further - not waiting for occasions, but becoming them," said Judy Zu, Global Brand Director, LUX. "This trend showed us that when a woman chooses how she wants to be remembered, it's not frivolous - it's a statement of identity. We wanted to give that statement the recognition it deserves." 
  The movement built organically. Creators who had previously posted under #BuryMeInThis revisited their content to make it official, tagging friends who, in turn, created declarations of their own. Each tag became a new participant. Each declaration, a witnessed moment. Each video, a permanent expression of personal style. 
  Through this chain of participation, #LUXMyWill expanded rapidly - creator by creator, tag by tag - turning individual expressions of glamour into a collective cultural movement. 
  At its core, #LUXMyWill reinforces LUX's enduring belief: beauty is not just something you wear for a moment. It is something you embody, define, and leave behind - because you are the occasion. 
 Hashtag: #LUXMyWill ##BuryMeInThis
The issuer is solely responsible for the content of this announcement.

About LUX
LUX has been celebrating beauty and femininity since 1925. We stand for beauty that does not blend in: bold, sassy and maximalist. We will continue to support efforts that help women express their Main Character Beauty. 
 

About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP a "Leader" in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML's global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

ICONSIAM Captivates the World with Historic Rainbow Drone and Fireworks Spectacular, Showcasing Thailand's Readiness to Host World Pride 2030

BANGKOK, THAILAND -  Media OutReach Newswire - 1 July 2026 - ICONSIAM, the global landmark and experiential destination on the banks of the Chao Phraya River, successfully concluded Pride Month 2026 with a historic celebration that captured worldwide attention and reinforced Thailand's position as a leading Pride-Friendly Destination. On the evening of 30 June 2026, ICONSIAM created an unprecedented spectacle with Thailand's first-ever Rainbow Drone and Fireworks Show, illuminating Bangkok's iconic riverfront and showcasing the nation's commitment to diversity, equality, and inclusion.   
   
            
       ICONSIAM Pride Month 2026     
     
 The historic finale drew overwhelming interest from both local and international visitors, who gathered along the  Chao Phraya River to witness "Journey of Pride Spectrum" —  Thailand's first-ever five-minute aerial display combining vibrant rainbow-themed drones and fireworks. Set against the stunning backdrop of  Bangkok's most iconic riverfront destination, the spectacular performance transformed the night sky into a powerful symbol of unity, acceptance, and hope.  Images and videos of the event were rapidly shared across social media platforms around the world, generating significant online engagement and further highlighting Bangkok's growing reputation as a welcoming global destination for LGBTQIA+ communities and travelers. 
             
       "Journey of Pride Spectrum" — Thailand's first five-minute rainbow drone and fireworks show.     
     
 The landmark celebration also served as a compelling demonstration of Thailand's readiness  to host World Pride 2030. Through this extraordinary showcase of creativity, inclusivity, and cultural expression, ICONSIAM reinforced Bangkok's potential to welcome global audiences and host world-class international events that unite people from all walks of life. 
  Throughout the month of June, under the  "UNITY OF PRIDE: DIVERSE SERIES, ONE COMMUNITY" campaign, ICONSIAM welcomed visitors with a series of immersive experiences that celebrated the vibrant spirit of Rainbow Culture, creating memorable moments and spreading positivity both on-site and across digital platforms. 
  The destination was transformed into a true  Pride-Friendly Destination, featuring the spectacular  Pride Rainbow Waterfall on the 6th floor, Asia's longest rainbow-themed dancing fountain show, and the dazzling  ICONIC Rainbow Lighting installation created in collaboration with  LightSource, illuminating the iconic façade at the building's pinnacle in vibrant rainbow hues. The month-long celebration was further enriched by a diverse lineup of signature events, including the  A FAIR x UNITY OF PRIDE shopping festival, the exclusive  Pride & Greet fan experience with artists from DOMUNDI, and the contemporary art exhibition  "Colors of Pride: Unity in Diversity" by Queer Art Thailand on the M Floor. Together, these experiences powerfully championed the values of diversity, inclusion, and equality, reinforcing ICONSIAM's commitment to creating a welcoming space where every individual is celebrated. 
  ICONSIAM believes that diversity is a source of strength that enriches communities, inspires creativity, and brings people together. The overwhelming response to  UNITY OF PRIDE and Thailand's first-ever Rainbow Drone and Fireworks Spectacular reflects the growing importance of creating inclusive spaces where everyone feels welcomed, respected, and celebrated. As a  Global Experiential Destination, ICONSIAM remains committed to championing diversity, equality, and meaningful participation while creating extraordinary experiences that inspire visitors from around the world. Through collaborations with partners across the public and private sectors, ICONSIAM continues to support initiatives that strengthen Thailand's global profile, promote cultural exchange, and reinforce Bangkok's position as one of Asia's most dynamic, inclusive, and welcoming destinations, while contributing to Thailand's vision of becoming a global destination that embraces diversity and supporting the city's journey towards hosting World Pride 2030. 
  For more information, please visit  www.iconsiam.com. 
  
Hashtag: #ICONSIAM #UnityOfPride #RainbowFireworks #WorldPride2030 #BangkokPride #PrideMonth2026
The issuer is solely responsible for the content of this announcement.

The 6th Cross-Strait Sun Yat-sen Forum Successfully Held in Zhongshan, Guangdong

ZHONGSHAN, CHINA -  Media OutReach Newswire - 1 July 2026 - As 2026 marks the 160th anniversary of the birth of Dr. Sun Yat-sen, the 6th Cross-Strait Sun Yat-sen Forum was held in Zhongshan, Guangdong Province—the hometown of the great pioneer—from June 27 to 29 under the theme "Carrying Forward Dr. Sun Yat-sen's Spirit of Endeavor and Working Together for the Great Rejuvenation of the Chinese Nation". This year's forum was the largest in its history, attracting the broadest participation from Taiwan compatriots and the highest proportion of young participants to date. Around 2,000 representatives from across the Chinese mainland, Taiwan, Hong Kong, and Macao attended the event. Centered on cultural heritage and driven by economic and trade cooperation, the forum established a multi-level platform for cross-strait exchanges and collaboration while fostering broader consensus on integrated cross-strait development. 
             
       At the 6th Cross-Strait Sun Yat-sen Forum open ceremony     
     
 
 
 Distinguished guests from both sides of the Taiwan Strait attended the opening ceremony and noted in their remarks that Dr. Sun Yat-sen is a revered national pioneer shared by compatriots on both sides of the Strait. His vision of rejuvenating China remains a common spiritual legacy, and people across the Strait should carry forward his ideals and work hand in hand toward national rejuvenation. During the opening ceremony, Zhongshan Municipal People's Government and the Association of Taiwan Investment Enterprises on the Mainland signed the  Strategic Framework Agreement on Deepening Zhongshan-Taiwan Economic and Trade Cooperation to Promote Integrated Development, laying a solid institutional foundation for long-term industrial cooperation across the Strait. 
  
 
 
 
 A series of cultural exchange activities also took place throughout the forum. Participants enjoyed an evening tour of the century-old Sunwen West Road Arcade Pedestrian Street, immersing themselves in Zhongshan's rich historical heritage and the vibrant cultural and tourism scene of the Guangdong-Hong Kong-Macao Greater Bay Area. They also visited the Museum of Dr. Sun Yat-sen, where they studied revolutionary historical archives, bowed before Dr. Sun's bronze statue to pay homage, and gained a deeper appreciation of his enduring ideals of "All Under Heaven Belong to the People" and "Revitalize China". Many participants remarked that these activities provided an excellent platform for sustained exchanges among young people across the Strait and that their shared cultural roots and common heritage form a solid foundation for advancing cross-strait spiritual integration. 
  
 
 To further strengthen cross-strait economic cooperation and advance industrial integration between Shenzhen and Zhongshan, the forum also featured the "Taiwan Businesses Gather in Zhongshan, Industries Glow in the Greater Bay Area" 2026 Guangdong-Taiwan Economic and Trade Exchange Conference and Investment Promotion Event Celebrating the Second Anniversary of the Shenzhen-Zhongshan Link. A total of 19 industrial projects were signed during the event. The first group comprised seven Taiwan-invested projects spanning semiconductor supporting industries, electronic components, smart home products, high-end fitness equipment, and medical devices. The second and third groups included 12 Shenzhen-Zhongshan collaborative projects covering new energy vehicle components, industrial robotics, memory chip packaging, advanced specialty materials, and integrated cultural, tourism, and commercial developments. 
  
 
 During the investment promotion event, Taiwan business representatives spoke highly of Zhongshan's business environment. Zhang Congyuan, Chairman of Huali Industrial Group, which has operated in Zhongshan for more than two decades, praised the city's enterprise service philosophy of "staying out of businesses' way when everything runs smoothly while providing prompt support whenever needed". He noted that this business-friendly environment has helped the company grow into one of the world's leading manufacturers of athletic footwear. 
  
 
 Guo Wenhai, secretary of the CPC Zhongshan Municipal Committee, extended a sincere invitation to Taiwan businesses and entrepreneurs to invest and establish operations in Zhongshan. He emphasized that the city offers not only strong industrial infrastructure but also high-quality government services. Zhongshan will continue to provide proactive, efficient, and dedicated support for businesses while continuously improving both its hard and soft investment environment. Leveraging the opportunities created by the Shenzhen-Zhongshan Link, the city aims to create broader prospects for cooperation and shared growth for enterprises from both sides of the Taiwan Strait. 
  
 
 Participants and Taiwan business representatives agreed that, taking the 160th anniversary of Dr. Sun Yat-sen's birth as an important milestone, this year's forum created new channels for both cultural exchanges and industrial cooperation across the Strait. Looking ahead, Zhongshan will continue to organize regular initiatives, including entrepreneurship support programs for young people from Taiwan, youth exchange activities, and Guangdong-Taiwan industrial matchmaking events. By carrying forward Dr. Sun Yat-sen's spirit, embracing the opportunities of the Greater Bay Area, and strengthening both economic cooperation and people-to-people ties, the city will continue to contribute to a new chapter of integrated cross-strait development. 
 Hashtag: #CrossStraitSunYatSenForum #Zhongshan #Guangdong
The issuer is solely responsible for the content of this announcement.

Toblerone Presents " The Ultimate Gift ": The Toblerone Crystal Bar crafted by Swarovski

ZURICH, SWITZERLAND -  Media OutReach Newswire - 1 July 2026 - An iconic Swiss chocolate brand meets one of the world's most celebrated names in crystal artistry to bring 'Never Square' to life. Creating something unexpected, something beautiful, and something that gives back: Toblerone today announces  The Ultimate Gift. 
     
        
        
       The Making of - Toblerone Crystal Bar crafted by Swarovski     
     
    The centrepiece is the Toblerone Crystal Bar crafted by Swarovski: an exceptionally rare series of hand-made crystal replicas of the original Toblerone chocolate bar - the gift many associate with travel. Familiar in form. Remarkable in execution. Individually numbered, certified, and utterly one-of-a-kind.   
   
  
   The Ultimate Gift: A Global Auction for Good     
       
   
    From 1st July to 31st July 2026, travellers passing through some of the world's most iconic airports (Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore and Zurich) will encounter a mesmerising pop-up experience celebrating both brands and, above all, will have the chance to bid in person on the Toblerone Crystal Bar crafted by Swarovski.   
   
                    
         Toblerone Crystal Bar crafted by Swarovski       
           
  
   Each auction is linked to the airport's own established charity partner - organisations already embedded in their local communities and chosen by the airports themselves. 100% of winning bids will be donated to the designated charity at each location.   
   
  
   However, the auction is open to everyone globally. No need to be travelling to take part. Bidding is available online (terms and conditions apply), click    here to visit the auction site and    here for more information on the charities.   
   
  
                    
         Toblerone Crystal Bar crafted by Swarovski unveiled in the Crystal Dome at Swarovski Kristallwelten       
           
  
   The Story Behind the Crystal Bar     
       
   
    Toblerone was born in Switzerland in 1908. Its triangular shape has made it one of the most recognised silhouettes in the world. For generations of travellers, it has been the gift you bring home: a small but indulgent, reliable piece of Switzerland.   
   
  
   To bring the Toblerone Crystal Bar to life, Toblerone turned to Swarovski. Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals and created stones as well as finished products such as jewelry.   
   
  
   The two share more than Alpine geography. They share a belief that quality is not a detail but it is the point. That the things worth making are worth making properly. And that some of the most enduring objects in the world are the ones that manage to be both beautiful and, somehow, completely unpretentious about it.   
   
  
   The result is the Toblerone Crystal Bar crafted by Swarovski: Toblerone's unmistakable triangular form, unapologetically rich on the inside, reimagined as a luxury artefact through Swarovski's crystal craftsmanship.   
   
  
   Iain Livingston, President Toblerone & World Travel Retail, says: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place."   
   
  
   The Craft Behind the Crystal     
       
   
    Each Toblerone Crystal Bar crafted by Swarovski is exclusively designed and developed using Swarovski's rich savoir-faire: 
    
     
       Modelled on the original Toblerone chocolate bar & manufactured in Austria     
     
       Each weighs 851g and measures 305mm in length     
     
       546 individually cut facets per bar     
     
       140 hours of development and 65 hours of production - 100% handmade     
     
       Crafted with high-precision cutting technology, characterised by unmatched brilliance     
   
  
         
     The Ultimate Gift Box: Available to All     
       
   
    For those who prefer to take something home immediately, Toblerone is also launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail throughout the campaign period across airports globally.   
  
   
   Inside: a Milk Toblerone bar.   
   
  
   Crystals on the outside. Unapologetically rich on the inside. The answer, as ever, to the question every traveller eventually asks themselves at the airport:    "Where is my Toblerone?" 
  
Hashtag: #Toblerone #Neversquare #CrystalBar #UltimateGift #SwarovskiCrystals
The issuer is solely responsible for the content of this announcement.

About Toblerone
In 1908, Theodor Tobler and Emil Baumann invented a unique chocolate: Toblerone. "Toblerone" is a portmanteau of "Tobler" and "Torrone," the Italian term for honey-almond nougat. Its distinctive triangular shape has been recognised around the world ever since. Today, production remains based in Bern Brünnen, where employees work with great passion every day — producing up to 4 million Toblerone products daily, with around 90 percent of all Toblerone sold worldwide manufactured right there in Bern. 
  Toblerone has never been square. Not in shape. Not in spirit. And not in ambition.  Never Square is the belief that the best things in life refuse to conform — and that the most interesting gifts are rarely the obvious ones. 
 

About Swarovski
Masters of Light Since 1895. 
  Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression. 
  Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world's finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewelry, and accessories, as well as home décor and crystals for the automotive industry. 
  Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques complemented by a network of selected multibrand partners and employs approximately 18,300 people globally. Together with its sister companies, Swarovski Optik and Tyrolit, it forms the Swarovski Group. Rooted in the company's heritage, Swarovski strives to make a positive impact on people, society, and the planet. Today, sustainability measures are implemented throughout the value chain, with a focus on circular innovation, championing diversity and inclusion, and encouraging self-expression. This includes the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.