Designed for real-world retail operations, Pinkfish retail AI agents handle tasks across merchandising, marketing, and commerce

SAN FRANCISCO --(BUSINESS WIRE)

Pinkfish, the agentic AI platform that makes enterprise automation as simple as natural language conversation, today announced the launch of retail-ready AI agents designed to automate the manual workflows that consume retail teams' time. The new agents come pre-configured for three critical retail functions— marketing, merchandising and commerce operations—offering retailers a fast, low-friction path to AI adoption, especially for teams looking to unlock automation without deep technical overhead.

With retailers under increasing pressure to transform operations and embrace AI, many still struggle with how and where to start. Pinkfish addresses this challenge by embedding retail workflows directly into its AI agents, enabling companies to begin using automation immediately and scale as needed. The launch also formalizes Pinkfish’s “crawl-walk-run” approach to AI adoption, a model designed to help retailers start small, prove value quickly, and expand over time.

“The biggest barrier to AI adoption in retail isn’t interest, it’s execution,” said Charanya “CK” Kannan, Founder and CEO of Pinkfish. “We built these agents to deliver real value from day one. It speaks the language of retail operations and plugs into existing systems, so teams can move quickly without getting overwhelmed by complexity.”

The Pinkfish agents support three key retail workflows:

  • Marketing: Streamlines multi-channel campaign planning, content creation, and localization including product descriptions, images, and creative workflows.
  • Merchandising: Handles product onboarding, catalog management across thousands of SKUs, and internal documentation.
  • Commerce Operations: Manages inventory updates, product synchronization, and data consistency across direct-to-consumer websites and marketplace platforms.

Pinkfish integrates directly with widely used retail systems, including Shopify, Akeneo, Adobe Commerce Cloud, SalesForce Commerce Cloud (SFCC), and Faire, as well as hundreds of day-to-day apps like Microsoft, Slack, Salesforce, Jira and others—allowing for quick deployment and seamless integration into existing infrastructure.

The retail AI agents reflects practical needs observed across the retail value chain. It is currently being implemented by organizations such as IPSY — spanning from direct retailers, wholesalers, and retail manufacturers. This early adoption signals strong applicability across different segments of the retail ecosystem.

“At IPSY, retail and beauty operations are anything but simple, so we needed an AI partner that could flex to our reality,” said Sree Sreedhararaj, Chief Technology Officer at IPSY. “Pinkfish didn’t just talk about adaptability, they proved it. From merchandising to creative to digital operations and IT, most of the departments now tap Pinkfish to work smarter and move faster, helping us embed AI into the heart of how we create and deliver better beauty experiences.”

Pinkfish is an official sponsor of Retail Club taking place on September 14-17 and continues to position itself as a provider of AI infrastructure and a strategic partner in retail transformation. Read the Retail & CPG Agentic AI Playbook to see how leading teams are going to market faster.

About Pinkfish

Pinkfish AI makes enterprise automation creation as simple as describing workflows in natural language. The company's agentic AI platform combines RPA, iPaaS, and AI agents in a single deterministic platform, enabling anyone to build powerful automations without coding knowledge. Co-founded in 2024 by CEO Charanya Kannan (former CPTO at Talkdesk) and CPTO Ben Rigby (former SVP of AI at Talkdesk), Pinkfish has raised $7.6 million from Norwest Venture Partners, Storm Ventures, and angel investors. Customers include IPSY, Humach, Sage Publications, and Elevate. For more information, visit www.pinkfish.ai.

Christina Fankhanel
[email protected]
(480) 392-3121

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